BIODROGA SYSTEMS – a global success for 50 years
BIODROGA SYSTEMS – the sophisticated cosmetic institute brand – is a synonym for beauty care with a system. The brand offers premium quality, maximum effectiveness, excellent compatibility and innovative treatment concepts.
Brand philosophy: bring body and soul in harmony. Systematic attention to all the senses has paved the way to success for BIODROGA SYSTEMS..
After gaining extensive experience in cosmetic manufacture from 1939 on, company founder Walter Friedmann began in the late 1940s to devote himself to the research and extraction of plant ingredients. On fields left in their natural state, he planted chamomile, lavender, St. John's wort and many other effective herbs. His goal: cosmetics that tap nature's riches and provide nothing but the best for our skin.
In 1959 the BIODROGA SYSTEMS brand ("Bio" = biological + "droga" = derived from plants) was first presented to the public at the XIIIth CIDESCO Congress in Lucerne, Switzerland – at a time when it was still a sub-brand of its big sister SANS SOUCIS.
Within only a few years, BIODROGA SYSTEMS developed so successfully that in 1964 the line became an independent brand in its own right.
The FRIBAD Cosmetics Group, whose brand portfolio includes BIODROGA SYSTEMS, is today still based in the world-renowned Baden-Baden spa in the foothills of the Black Forest. Likewise located here are the company's research, development and production facilities. From here too, all its global activities are managed.
Today BIODROGA SYSTEMS is represented in some 40 countries around the world. The "Made in Germany" care products for face and body are especially successful in Europe, Japan and the USA. In Japan particularly, beauty product users are considered extremely demanding – and cosmetic legislation prescribes strict stipulations. So it is all the more remarkable that since 1977 BIODROGA SYSTEMS has been a member of the cosmetic elite in The Land of the Rising Sun.
An important warrant of the company's national and international success is its half century of experience in the scientific development of cosmetic products. In the early years, ingredients were obtained by extraction from plants grown by the firm itself. Today BIODROGA SYSTEMS employs Europe's top biochemists, dermatologists and biotech specialists to assure that all ingredients in the products are premium quality and have a scientifically proven effect. BIODROGA SYSTEMS additionally works in close cooperation with internationally renowned scientists in universities, research centers and dermatological clinics. All products reflect the highest degree of advanced biotechnology and are based on scientifically substantiated ingredients, as well as natural raw materials. Throughout the brand's 50-year history, pace-setting innovations have been frequently introduced in the products, winning worldwide acclaim. They included native collagen in the early 1970s, and Repair Complex in 1980.
Throughout the brand's 50-year history, pace-setting innovations have been frequently introduced in the products, winning worldwide acclaim. They included native collagen in the early 1970s, and Repair Complex in 1980.
In 2009 BIODROGA SYSTEMS now celebrates its 50th Anniversary with numerous exciting events and a very special Anniversary Edition this summer. Celebrate with us!
Milestones in the BIODROGA Success Story
2008
BIODROGA SYSTEMS defines the "Power Agers" and launches AGE PERFORMANCE FORMULA – a care line for extremely mature skin.
2008
BIODROGA SYSTEMS With MEDIC SKIN, BIODROGA SYSTEMS rolls out a care line free of emulsifiers, fragrance, coloring agents and preservatives. The products are suitable for use with highly sensitive skin, as well as before and after plastic/esthetic treatments.
2007
With the innovative ingredient SYN VIPE, BIODROGA SYSTEMS introduces the Anti-Aging Duo SPECIAL CARE DEFENSE MAXIMIZER and SPECIAL CARE LINE MINIMIZER.
2007
BIODROGA SYSTEMS receives a new livery: modern, high quality packaging and color coding for the various care lines.
2006
With ALPHA-ENERGIZING FORMULA, the company introduces a care line incorporating green coffee and Chronodyn™ to give skin new energy.
2004
BIODROGA SYSTEMS presents MEN SENSATION – a complete care concept consisting of products and matching treatments in cosmetic studios for the stronger sex.
2002
With ANTI TIME FORMULA, an innovative care series with the ingredient iris isoflavone comes on the market, especially directed at correcting skin deficits during menopause.
1997
For treatment in cosmetic institutes, BIODROGA SYSTEMS presents the ENERGY ACTIVATOR and the "Methode Biodroga". The underlying idea: All matter stems from energy.
1994
With the PRIX LES NOUVELLES ESTHETIQUES, BIODROGA SYSTEMS wins the Oscar of the cosmetic industry for best product quality.
1980
BIODROGA SYSTEMS launches BIO REPAIR, a complete care line with the innovative Repair Complex ingredient. For the first time, this helps skin help itself and prevent light-induced skin aging at the very root. The line is still in today's collection as REPAIR FORMULA.
1979
The BIO PURAN series for young problem skin comes on the market. Today the line is carried under the name PURAN FORMULA.
1977
BIODROGA SYSTEMS initiates business relations with Japan. One of the first products: Beauty Freshener.
1975
BIODROGA SYSTEMS introduces the "2 Tendency System": sub-division of the products for normal-to-oily and normal-to-dry skin.
1972
In response to popular demand, a complete BIODROGA 2000 SERIES is introduced to the market, now with the novel ingredient collagen.
1968
BIODROGA SYSTEMS launches the VITAMIN HONEY MASK, which rapidly becomes a true classic!
1967
The CREME 2000 Special Edition is brought to market in small quantities and turns out to be a bestselling success.
1965
For facial care, a hand massage brush unit is developed and presented under the name "cobo" – cosmetic boy.
1964
BIODROGA SYSTEMS becomes an independent brand in its own right.
1959
BIODROGA SYSTEMS is presented to the world at large.
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